Website Promotion
Promoting your website can take some time and may involve waiting several weeks or even months to get into certain directories and search engines. You probably should bookmark this page so you can return to it later for reference.
Learning how to promote your website is essential in making your website a success. Consider it an investment. There are many website promotion tools you can learn on your own without hiring a website promotion company. Below are some of Keniston & Copany's tried and true website promotion tips.
Website Submission:
Submit Your Website to Directories
- Submit your website to the Open Directory Project - This should be the first directory on you submit to.
- Submit to the Yahoo Directory if you can afford it. The cost is $299/annually.
- There are hundreds of other directories. Keniston & Company's Complete Listing of Effective Directories is a complete listing of the tested directories.
- Take the Keniston & Company Directory List and use it as a guide.
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Another website promotion tool is Search Engine Optimization. Below are a five basic tools that will help with your overall website promotion strategy; however we discuss SEO in depth in our section on Search Engine Optimization.
Basic Search Engine Optimization Techniques:
- Keyword Research: Optimizing your website for keywords is critical. You must select the correct keywords for your pages.
- Great Content: Once you have your keywords write great content including those keywords
- Meta tags: Be sure you accurately write these small pieces of code. The most important, by our estimation, are the description tag, the keyword tag, and the robot tag.
- Page Titles: Add your keywords to the title of the page. This Title is "read" by search engine robots and your human viewers as well.
- Link Popularity: Developing links to your site is also critical. Google in particular ranks your site (in part) by how many credible links you have to your site. Developing links to your site can be very time consuming, but it's always worth it. We suggest you do not use link exchange programs as most search engine now considers them to be spam.
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Other website promotion tips include Pay-Per-Click Advertising. As a website marketing tool Pay-Per-Click Advertising is fast and effective.
Pay-Per-Click Advertising
- The Big Three: Google AdWords, Yahoo! Search, MSN AdCenter
- Pay-Per-Click is search engine advertising in which companies pay each time a potential customer "clicks" on your ad.
- Pay-Per-Click Campaigns can drive targeted traffic to you website, but it's best to have a professional website promotion service company that specializes in Pay-Per-Click Management.
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Another website promotion tool is Banner Advertising and Contextual Advertising. Web page marketing (marketing individual pages on your website) via Banner Ads can be very effective and should be considered as a part of your overall web marketing strategy.
Banner Ads & Contextual Advertising
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Yet Another Website Promotion Tool
- Customize your email signature to include your URL and a short, very short description of your website
- Start a newsletter: Offering a newsletter is a great way to get people interested in your website and distinguishing you as an expert
- Start a forum: Forums are like glue if the content is good and relevant
- Write newsletter articles: Write article for other newsletter and create links to your site
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All of the above website promotion ideas are designed to get you started with your internet web site marketing efforts. However, Keniston & Company's professional website promotion services can assist with your affordable website promotion campaign.
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