Website Design
Website Design has evolved tremendously over the past decade. Whether you're trying to drive traffic to your website or to a physical location the importance of a professional website design is undeniable.
Website design services vary greatly. The best website designers know the importance of usability, audience, and niche. Today's savvy business owners design their websites with their potential visitors or clients in mind. Of utmost importance, is making sure your website design company knows how to design a website that is searchable by the major search engines.
Flash heavy websites are attractive, but they are not search friendly. A search engine friendly site design is clean, clear, and straightforward. The actual process for designing your website is pretty straightforward, but will take some thought.
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Step One: Determine Your Audience |
Determine your audience: Demographic research is critical when designing your site. Ask yourself the following questions:
- Is your website a B2B site or B2C site?
- Who do you want to attract to your site?
- How old are they?
- Female or male or both?
- What motivates this demographic?
- Are they college educated or not?
- What is it you want them to do when they visit my site?
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Step Two:
The Look of Your Website |
The Look of your website: Determining the personality of your website is the fun part! Ask yourself the following questions:
- What colors pertain to your product or service?
- What photographs would you like to use?
- What graphics do you like?
- What style font should you use?
Answering all of these questions lead to a greater understanding of who you are as a company and how you want your website to appear to your potential customers. |
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Step Three:
Your Usability Quotient |
What is your usability quotient? Website content consumers will leave for site within seconds if it's too difficult to navigate. When designing your website ask yourself these questions:
- How usable is my website?
- How easy is it to navigate?
- Are things laid out clearly?
- Can I get from one page to another easily?
- Do users have a reason to come back?
If you've answered these questions successfully and constructed your website around being usable you will probably have repeat traffic: an absolute must for the financial success of a business web design. |
If you've answered all of the questions above chances are you know more about your company and your website than before you started. The good news a search engine friendly design tends to lead to an affordable web design. Web Designs Services vary widely, but you should ask any web design firm a series of questions.
| Questions you should ask your website design firm:
- Who determines the look and feel of my site?
- Who provides photographs?
- What type of graphics will you be using?
- Who is responsible for the page content?
- Who is responsible for the meta tags and page titles?
- How many pages will my site consist of?
- Will there be a call to action on every page?
- What is our timeline?
- Can I add content once the site is handed over to me?
- Will I be provided with a site map and passwords?
- How much will this cost?
These are the very basic questions most business owners forget to ask or don't know how to ask, but they are very important. Be involved in your website design. No one cares about it more than you do! |
BIG TIP: Remember that the very best website design is one that is search engine friendly. The most beautifully designed website isn't doing you any good if internet users can't find it! |
