Keyword Research
Now that you know you've committed to a Search Engine Optimization Program, the very first thing you need to do is to embark upon a competitive keyword research campaign. First, you need to know how to do keyword research. To do this simply Google Search your relevant keywords and keyword phrases and see what websites appear on the first page. Visits these sites and examine them. To determine their keywords simple go to the top of the page and click on "Page Source." Here you'll see some code and the keywords your competition is using.
Do this for every website you believe is your competition. Soon you'll have a good understanding of what keyword and keyword phrases your competition is vying for and how hard they are working to achieve high page rank.
At this point, you should have a fairly long list of possible keywords. This list should be of length so you can remove some of them during the research process. At this stage, it is a good idea to have multi-word keywords or phrases and one-word keywords, as you will narrow your list down, removing the unpopular keywords in the next step. Remember that your keywords should be about important aspects of your site, including your products and services.
Once you have compiled a list of keywords, it is essential to utilize a keyword research tool. An example of keyword research tools are Google's AdWords keyword tool. This service allows you to type in a possible keyword on your list, and view similar words or phrases than are popular about your topic or industry. You will be able to see the amount of competition for keywords as well as the price your competitors are bidding for the popular keywords. Google also has a keyword suggestion tool that gives you a list of 10 suggestions based on what you typed in. In addition to the similar words, you will receive the amount of search queries. This will allow you to see how popular your keyword is.
Another program is the Yahoo! keyword research tool, also known as Overture keyword research, that is a simple and free program to use with fast results. The results consist of related keywords to your search criteria, and are listed in the order of the most popular searches in a descending fashion.
Keniston & Company Keyword Research Tool
The best keyword research tool is one developed by Keniston & Company to assist our clients. Keniston & Company's Keyword Research Tool will help you determine a list of keywords. Simply type your keyword into the box and the keyword tool will return results. |
Now you have your list of keywords for which you want to
rank in your field. You must utilize these keywords to write
the most relevant content
for your pages and also utilize these keywords for meta tags, page titles, and page descriptions.
But our work doesn't stop there. After you have determined your most popular keywords that you are going to use for your campaign, it is important to remember to do keyword analysis research after your campaign. This step is important because the information you receive will be used in your future campaigns. Keyword research is never complete; you should be constantly updating and optimizing your site.
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