Quick Steps to Search Marketing Success

Step 1:

Create Your Ad

The key to writing and effective ad is to be specific. For Example:

1. Direct your ad to a landing page rather than your company home page so visitors an easily see your offer.
2. Create at least 3 ads per ad group to test which perform best so you can maximize results.
3. Think like your customer and include features or benefits they are looking for.

Step 2: Optimize Your Keywords

Buyers find ads with their search terms, so to write keywords that work:

1. Ask your employees about words your customers use and add them to your campaign
2. Capitalize on use keystroke mistakes and use keyword tools to address common mistakes
3. Go beyond individual keywords and include relevant phrases.

Step 3: Target Your Customers

Based on what you know bout your customers, you’ll want to:

1. Target by geographic location like city, state, and country
2. Maximize every click by targeting by age and times of day
3. Run ads on specific days of the week or times of the day

Step 4: Manage Your Budget

To get the most out of your budget, you’ll want to:

1. Monitor various bid amounts to find your “sweet spot” between click volume and conversion.
2. Consider raising bid mount over time to gain a high search results page position.
3. Consider lowering bid amounts if you’re happy with lower page positions.

Denise Keniston

CEO

Kenistoncompany.com

* Published in part from Micrsoft AdCenter Promotional Material

Bookmark to: