Google reports Q4 earnings after the bell today and I’m holding on to my stock. I see, firsthand, Google’s dominance as “the “Search Giant” first hand every day. I am a Google Adwords Certified Individual and I manage Adwords campaigns for several clients. What I can say is that the thirst for businesses, big and small, to make their presence known on the internet continues to build. Every week I talk to marketing managers, CEOs and small business owners who want me to create and manage a Pay Per Click Campaign for them.

Conversely, I hear less and less discussion about Yahoo!Search Marketing. Very few businesses even give Yahoo a second mention when it comes to Search Engine Marketing. Almost without exception, the excitement and sense of urgency surrounds Google Adwords and rightly so.

As someone who’s on the front lines of the Google Search Revolution while I know it’s possible the economic slowdown will affect Google’s earnings in the short run, I convinced Google’s rein of dominance is just beginninge.

Denise Kensiton

CEO, Keniston & Company

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