Google should acquire Twitter. Now, not Later!

Twitter is abuzz this morning with the thought that Twitter might supplant Google as search king sometime in the future. While I think the possibility of taking over search from Google is far fetched I do see the potential for an erosion of Google’s search dominance. Furthermore, as the internet continues to expand and change I believe Twitter poses a real risk for Google.

From where I sit I can easily see Google becoming the new Microsoft: a sleeping giant that grew so fast and so big it was unable to stay out in front of changes that ultimately made it irrelevant. As we all know getting to the top (as Google has done) is one thing, but staying there is another. The internet fuels innovation and is a beacon for brilliant and talented people with boundless ideas relative to how people communicate and interact with each other. These innovators are thinking day and night. Their creativity is flowing and generating excitement. THEY ARE GOOGLE’S REAL COMPETITION. However, it’s impossible to fight them on every front.

Google must act now regarding Twitter. Make them an offer they can’t refuse. Don’t waste a minute. What I know instinctively as a professional who works every day with clients and their PPC and SEO efforts, is that there is a shift happening. SEO/PPC seem “old” and my clients want to talk about leveraging social marketing as their new frontier.

The internet is essentially a human experience, thus IT IS FICKLE. They loved you yesterday, but there’s a new boy in town. He’s fresh ,fun and exciting and everyone is talking about him.

I still love you Google. You have a proven track record and you’ve been good to me. BUT, PLEASE PAY ATTENTION! Your real competition is here right now. Act quickly.

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