Quick Steps to Search Marketing Success

Step 1:

Create Your Ad

The key to writing and effective ad is to be specific. For Example:

1. Direct your ad to a landing page rather than your company home page so visitors an easily see your offer.
2. Create at least 3 ads per ad group to test which perform best so you can maximize results.
3. Think like your customer and include features or benefits they are looking for.

Step 2: Optimize Your Keywords

Buyers find ads with their search terms, so to write keywords that work:

1. Ask your employees about words your customers use and add them to your campaign
2. Capitalize on use keystroke mistakes and use keyword tools to address common mistakes
3. Go beyond individual keywords and include relevant phrases.

Step 3: Target Your Customers

Based on what you know bout your customers, you’ll want to:

1. Target by geographic location like city, state, and country
2. Maximize every click by targeting by age and times of day
3. Run ads on specific days of the week or times of the day

Step 4: Manage Your Budget

To get the most out of your budget, you’ll want to:

1. Monitor various bid amounts to find your “sweet spot” between click volume and conversion.
2. Consider raising bid mount over time to gain a high search results page position.
3. Consider lowering bid amounts if you’re happy with lower page positions.

Denise Keniston

CEO

Kenistoncompany.com

* Published in part from Micrsoft AdCenter Promotional Material

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Google reports Q4 earnings after the bell today and I’m holding on to my stock. I see, firsthand, Google’s dominance as “the “Search Giant” first hand every day. I am a Google Adwords Certified Individual and I manage Adwords campaigns for several clients. What I can say is that the thirst for businesses, big and small, to make their presence known on the internet continues to build. Every week I talk to marketing managers, CEOs and small business owners who want me to create and manage a Pay Per Click Campaign for them.

Conversely, I hear less and less discussion about Yahoo!Search Marketing. Very few businesses even give Yahoo a second mention when it comes to Search Engine Marketing. Almost without exception, the excitement and sense of urgency surrounds Google Adwords and rightly so.

As someone who’s on the front lines of the Google Search Revolution while I know it’s possible the economic slowdown will affect Google’s earnings in the short run, I convinced Google’s rein of dominance is just beginninge.

Denise Kensiton

CEO, Keniston & Company

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[youtube]http://www.youtube.com/watch?v=_f8m0qk4Ky8[/youtube]

Keniston & Company produces and syndicates a half hour long television program called, “Treasure Hunt”. This action packed game show is a hit in every market. Teams of two are given $150 and an hours time limit to find and buy items priced well below their actual value. Once the hour is up our Dapper Dan appraiser values the items and the team with the most wins and moves on to the Treasure Hunt Shop-Off where they’re compete for a trip to Europe.

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