Just mention Google to any small business owner and chances are their eyes will light up! Unless you’ve been living under a rock, and a sizable one at that, you know that ranking high on a Google search engine query can transform your business’s website into a marketing machine. But, the waters can be treacherous for business owners who haven’t done their homework. If you don’t already know Google AdWords are those small pay per click ads that are displayed on the right side of Google search results. The ads provide highly targeted text or image ads based on what words people use to search your product. To ensure success you must follow a few tried and true steps.

1) Open a Google Account: Simply go to Google’s website and sign in.

2) Focus on keywords and keyword phrases: Think of the main keywords someone would enter into a search engine that relates to your product or business. The use keyword tools like Google’s AdWords Suggesion Tool or Wordtracker.

3) Create Ad Groups: Create an ad group for each primary keyword. Use Google’s AdWords Suggestion Tool to find other keywords and make ad groups. Create ad groups for each keyword.

4) Check the number of AdWords campaigns - enter any of your main keywords in the Google search engine and see how many ads are displayed on the right side of the search results. This will tell you how many AdWord campaigns are running already. If there are only a few Google Ads displayed and your targeted keyword is in high demand (high number of searches) you have the opportunity to create a winning ad.

5) Write the ad copy using your keywords and keywords phrases. These ads must be short so make them concise and to the point .

6) Test and monitor your AdWord campaigns - start with 3 adgroups, then keep the other ad groups for later as you monitor your current campaign. Make the necessary changes to your ad copy, keywords or bid prices to improve your clickthrough rate. Google automatically tracks the click through rate for each of your ads.

7) Google Analytics will track your ads for you showing you what’s working best and what isn’t

Last but not least, check your ads account a couple of times a day. Tweak ads that aren’t working.

This will get you started on your way to a successful Google AdWords Campaign. Good luck.

Bookmark It

Hide Sites

Facebook Values Itself at $3.7 Billion (Or Less)

Posted using ShareThis

Bookmark It

Hide Sites

For the first time ever Google missed it’s earnings estimates. After listening to the conference call it became clear to me that Google just flat out spent a lot of money on hiring new people and acquisitions to keep up with the potential of their runaway growth. The stock got hammered in after hours trading as momentum players bailed. We’ve seen this before, but the stock always rebounds and moves higher.

Let me say this though, Cramer and the boys on CNBC’s Fast Money didn’t have much to say about the earnings report last night on their respective shows. I get the sense they’re all waiting to see what the street says this morning. No one really dared go out on a limb. Step up boys and tell us what you really think without having to kanoodle with the trading desks the day after.

Bookmark It

Hide Sites