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The Yahoo Newspaper Consortium concept is ingenious in one way. The fact that it is drawing in traditional local print advertisers which will slowly but SURELY migrate the lions share of their advertising dollars toward online media and hopefully (for Yahoo) to Yahoo online entities. What better way to facilitate the shift to online than to gain access to and work directly with current print advertisers!
Keniston & Company is an online marketing and advertising company. We are located in Westford, Massachusetts with a satellite office in the Portland, Maine. We specialize in internet marketing and media planning and buying. Contact us at 866-758-3909
Please post your comments or questions relative to online marketing or traditional marketing here. Keniston and Company online marketing experts look forward to answering your questions on how you can improve your business via online marketing strategies.