In 1964 the Lyndon Johnson presidential campaign made history when it hired a top advertising agency to produce television and radio commercials. The campaign, produced by Doyle Dane and Bernbach(DDB), reminded viewers of Barry Goldwater's views on nuclear war.

DDB produced the famous "Daisy" ad where a little girl is seen counting flower pedals. The image then fades to a terrifying nuclear explosion. For the first time ever, a political campaign used powerful television images to help get a candidate elected. This campaign is considered by many to be the birth of the modern political advertising campaign. The media spend topped any budget previously seen in a political campaign as well. In one twelve day period LBJ's campaign spent $72,000 on radio and television campaign ads. Of course, modern day politicians must raise millions to successfully make an impact.

In the 2004 Presidential Election candidates raised roughly $1 billion dollars to spend on advertising alone. Local television stations benefitted the most from this amazing in flux of money. However, while television advertising may still be seen as a "must" for politicians, the internet (as a political tool) will play a huge role in the next presidential election in 2008. Already, candidates are posting their profiles on MySpace and MySpace is launching a new political activism channel.

2008 Presidential candidates Hillary Clinton, John McCain and Barack Obama are already utlitizing the internet to build support for their campaigns.

Keniston & Company's cross platform political campaign solutions incorporate our creative services, media planning and buying, and branding. Keniston & Company will maximize your tradtional advertising dollars with our propriertary negotiating methodology. We then apply the dollars saved on traditional media directly to internet marketing. By doing so we create thousands of additional click throughs and impressions resulting in a virtual personal handshake.

Furthermore, our political marketing campaigns offer voters substantive insight into the candidate. Keniston & Company takes the candidate's positions, perceptions and personality developed by top strategists and delivers those messages to the voters in the most cost effective manner.

Keniston & Company has developed a several groundbreaking internet media strategies that we know can generate a groundswell of buzz and support for any candidate. Call us if you are interested in taking your campaign onto the internet where the polictical revolution will take place. Contact us at 207-878-0933 or email us at info@kenistoncompany.com. This email address is being protected from spam bots, you need Javascript enabled to view it

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