Pay-Per-Click Campaign
Unless you already have a Pay per Click campaign running you're probably asking yourself, " What is Pay per Click marketing?" The information below will help you. Pay per click search engine advertising relies on some very simple principals. First, you must identify your keywords and then you must write your ads. An effective Pay per click advertising campaign involves researching the popularity of the key words chosen for each individual product or service. Your Pay per click bids are equally important because your ads won't be seen on the search query if you aren't bidding competitively against your competition
Below is a typical Google Adwords ad.
In order to create your ads you must develop a keyword and/or keyword phrase list. You can find your keywords by using this keyword tool developed by Keniston & Company. Simply type in a keyword you know is related to your business and the Keniston & Company keyword tool will supply you with other relevant keywords for you to use in your Pay per Click Campaign.
Reviewing your text ad and keyword compatibility is essential. Figure this scenario: your text ad is eye catching and edgy, however if it has nothing to do with the keywords in the title that you've bid on. This will cause an array of irrelevant information to be displayed and could limit your credibility with potential customers.
During your campaign it is important to remember to clearly outline your budget for each individual campaign and the campaign as a whole. It is very possible to not pay attention to your campaign closely enough and not clearly set your maximum budget, causing you to overspend. Determine early on how much you're willing to spend over what timeline. If you are only hoping to receive 10 clicks in a day, you can bid higher to make sure you receive those clicks, while making sure it doesn't go too long or become too costly.
Once your campaign is running you'll want to set up Conversion tracking and analytics. Both of these tools will tell you what keywords and ads are working.
What are Conversion Tracking and Analytics?
Conversion Tracking: The point of driving visitors to your site is to convert them. For example, with an ecommerce site a conversion is a sale. With other services related sites a conversion might be defined as a newsletter sign up. Pay per Click Conversion tracking "tracks" the number of conversions your website receive for every visitor it gets. Conversion tracking will also report your Pay per Click cost.
Analytics: Website Analytics looks at many factors including how much traffic your website is receiving, how long those visitors are staying, which pages they are visiting longest, and through what channels they are getting there. Google analytics can track all of these things and much more. |
Below is an example of Conversion Tracking:
Pay per click web advertising can be highly effective and deliver a high return on you investment. The best Pay per Click advertising program is well thought out and (above all else) closely monitored. To avoid going over budget and ending up with a nasty charge to your credit card it's probably best to hire a Pay per Click advertising consultant to manage your campaign.
Please refer to our Pay per Click services for professional help in managing your campaign.
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