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Small Business Marketing Ideas

Many small businesses are aware that they need an search engine marketing presence, however they don't know where to begin. They want the small business marketing magic that all those other small businesses have somehow achieved. Some of the best ideas for a small business are readily available to business owners and they don't know where to look or begin. Small business marketing begins with a website, with many affordable small business marketing ideas stemming off of the website. Many business owners try to act on their own marketing ideas for small businesses, while others choose to use small business marketing idea services. While either choice works, going at it alone is difficult due to the amount of dedication you will need. Below are a few packages that small business marketing consultants often offer to clients looking for marketing tips for small businesses .

The first Small Business Accelerator Package is strictly focused on small business startup ideas. This is the 'entry' level package that consists of all start-up internet marketing services, including a website, a basic payer-per-click campaign, and the initial steps to Search Engine Optimization.

Small Business Accelerator Package #1: $1749.00
This package includes all of the following:

The Barebones Website Site:

  • Custom page design with custom color scheme
  • Simple graphics and layout
  • Interactive CSS or JavaScript navigation
  • Logo and branding placement and use
  • Page construction, linking, and testing
  • Search-engine, cross-browser and cross-OS-friendly.
  • Optimized graphics for fast download.
  • Installation on the server
  • CD back-up of finished website

Affordable Search Engine Optimization - Package #1

  • Strategy: Analysis of your current website optimization status and improvement recommendations
  • Keyword Selection
  • Meta tag writing
  • Content Recommendations
  • Link Building Campaign strategy report
  • Selected Keyword Report
  • Site Map Development
  • Up to 5 pages.

Starter PPC Program

  • PPC Strategy
  • Keyword Research (30 keywords)
  • AD Copywriting, Launch of Google Adwords
  • Yahoo! Search Marketing OR Microsoft Adcenter account creation and setup

    *
    Media/Click costs are paid directly by the client to the search engine network.
Monthly PPC Management Cost Breakdown
Budget
Fee
0-$1,000
$175
$1,000-$2,000
$375
$2,000-$4,000
$600
$4,000-$6,000
$900
$6,000-$8,000
$1,200
$8,000-$10,000
$1500
$10,000+
15%

Grand Total: $1749.00

The second Small Business Accelerator Package pertains to those companies that are looking for all resources listed in Package 1, but they are hoping to take it a step further with a more in-depth website, PPC Campaign, and SEO, but it also adds in some marketing plans for small businesses. These plans often include promotional options of all kinds.

Small Business Accelerator Package #2: $2,398.00
This package includes all of the following:

The Simple Site:

  • 1-5 pages
  • Custom page design with custom color scheme
  • Higher graphical content than the Barebones site.
  • Interactive CSS or JavaScript navigation
  • Logo and branding placement and use
  • Page construction, linking, and testing
  • Search-engine, cross-browser and cross-OS-friendly.
  • Optimized graphics for fast download.
  • 1 contact form
  • Installation on the server
  • CD back-up of finished website

Affordable Search Engine Optimization Package #2

  • Strategy: Analysis of your current website optimization status and improvement recommendations
  • Keyword Selection
  • Meta tag writing
  • Content Recommendations
  • Link Building Campaign strategy report
  • Selected Keyword Report
  • Site Map Development
  • Up to 10 pages

Full PPC Program

  • PPC Strategy
  • Keyword Research (unlimited keywords)
  • AD Copywriting, Launch of Google Adwords, Yahoo! Search Marketing & Microsoft Adcenter account creation and setup.

    *Media/Click costs are paid directly by the client to the search engine network.
Monthly PPC Management Cost Breakdown
Budget
Fee
0-$1,000
$175
$1,000-$2,000
$375
$2,000-$4,000
$600
$4,000-$6,000
$900
$6,000-$8,000
$1,200
$8,000-$10,000
$1500
$10,000+
15%

Grand Total: $2,398.00

The third and final Small Business Accelerator Package takes the services of the first two, and goes a step further with offering clients all services from Pay-Per-Click to web design to geo-targeting your campaigns. This package discloses all the successful small business ideas while continuing with the basic foundation that was previously established.

Small Business Accelerator Package #3: $4,298.00
This package includes all of the following:

Basic E-Commerce

  • 1- 5 pages
  • Shopping cart software installed and configured
  • Navigation template via shopping cart customized
  • Back-end readied for customer use to add, edit, delete stock
  • Interfaced with customer's credit card processing methods
  • Optional: Interfaced with customer's PayPal
  • Logo and branding placement and use
  • Optimized graphics for fast download
  • 1 contact form
  • Custom header banner for pages
  • CD back-up of finished website

Affordable Search Engine Optimization Package #4

  • Strategy: Analysis of your current website optimization status and improvement recommendations
  • Keyword Selection
  • Meta tag writing
  • Content Recommendations
  • Link Building Campaign strategy report
  • Selected Keyword Report
  • Site Map Development
  • 16 to 30 pages

Existing Account Optimization

  • PPC Strategy and implementation of changes to Google Adwords, Yahoo! Search Marketing or Microsoft Adcenter (For each account).

    * Media/Click costs are paid directly by the client to the search engine network.
    * Budgets over $5,000 subject to 15% management fee
Monthly PPC Management Cost Breakdown
Budget
Fee
0-$1,000
$175
$1,000-$2,000
$375
$2,000-$4,000
$600
$4,000-$6,000
$900
$6,000-$8,000
$1,200
$8,000-$10,000
$1500
$10,000+
15%

Grand Total: $4,298.00

 

 

   
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