Local Search Engine Optimization
Local Search Engine Optimization is the art or science of gaining page rank for your website as it relates to local search queries. Local Search Engine Optimization techniques
are specific to promoting local businesses on the internet
and if you own a local business this new facet of local search
engine marketing if critical. Below are the Google results
for the local search query "vinyl siding + Nashua, New Hampshire".
Click to Enlarge
By now you're asking yourself how you can get at the top of a local search similar to the one above. Let's start with the Local Search Engines. Use the links below to register you local business with the local search engines. They are free and simple to do.
Localizing your keyword list:
- Add the town or region you want to optimize your site for.
- Add keywords that relate to your business that are indigenous to your area.
- Use the Keniston & Company Keyword below to drill deeper on your localized keywords.
Examples of Locally Optimized Keywords:
- Boston Web designer
- Web designer Massachusetts
- Web designer 01886
- Web designer Boston, Massachusetts
- Web designer Interstate 93 north Boston, Massachusetts
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Localizing "On Page" Elements
- Title Tags: Add your localized keywords (i.e. Boston web designer, web designer Massachusetts, etc.)
- Meta tags: Add your localized keywords
- Alt Image description: Add localized keywords
- Headline (H1, H2) Include localized keywords in these headers
- Content placement: Utilize content that includes your localized keywords
- External links: Utilize localized anchor text
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To the bottom of your pages Add the address, state, province, or postal code to your keyword list and you'll have a better chance of drawing local traffic to your website.
For more information on local search engine marketing, move on to Local Website Promotion. For more information contact us.
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